( TikTok Music : Labels & Catalogs )
A TikTok agency for labels
Catalog activation, single releases, sound seeding. We run TikTok campaigns for Sony, Universal, Warner and a handful of indie labels. 350+ clients supported, artists and brands. 5 billion views generated.
Catalog work, not single hits
Labels don't need one more single-track push from yet another agency. They need someone who plans across the roster, finds catalog moments to re-activate, and treats TikTok like a growth channel instead of a launch tool.
Catalog strategy
We go through your roster, map who has TikTok upside, and decide track by track if it needs sound seeding, a creator push or just patience.
- Roster audit and segmentation
- Tracks with viral upside identified
- Quarterly content calendars
- Cross-release storytelling
Single releases
Pre-release seeding, release day push, week 2 follow-up. Briefs that match the track and your A&R team's tone.
- Pre-release seeding (D-14 to D-1)
- Release-day creator surge
- Week-2 sustain and remix
- SNEP, RIAA and BPI tracking
Retainers
Quarterly or annual. A dedicated team you can reach directly. Monthly reviews on your KPIs. Priority access on TikTok beta features when we have them.
- Dedicated label team
- Monthly reporting and reviews
- Priority on platform beta access
- NDA-first across the board
A few recent music cases
Public cases only. We have more under NDA: email us.
TKS 2G : La Police
Streams on Spotify. Gold SNEP in 8 months.
Travis Scott : Allianz Riviera
Organic TikTok views around the French date of the tour.
Ed Sheeran : AfterGlow
Countries with localised creator pushes for the release.
Jeck : Défaite
Videos published with the sound on TikTok. A French-language pop track.
"Six years working with us, day to day. The creative reads right, the brand fits, and they ship on time."Major label partner, anonymized per NDA
Got a release or a catalog moment?
Tell us the artist or the catalog moment, when it's due, what you want from it. We reply in 24 working hours.
Email the team