A TikTok agency for labels
Catalog activation, single releases, sound seeding. We run TikTok campaigns for Sony, Universal, Warner and a handful of indie labels. 350+ artists pushed. 5 billion views generated.
Catalog work, not single hits
Labels don't need one more single-track push from yet another agency. They need someone who plans across the roster, finds catalog moments to re-activate, and treats TikTok like a growth channel instead of a launch tool.
Catalog strategy
We go through your roster, map who has TikTok upside, and decide track by track if it needs sound seeding, a creator push or just patience.
- Roster audit and segmentation
- Tracks with viral upside identified
- Quarterly content calendars
- Cross-release storytelling
Single releases
Pre-release seeding, release day push, week 2 follow-up. Briefs that match the track and your A&R team's tone.
- Pre-release seeding (D-14 to D-1)
- Release-day creator surge
- Week-2 sustain and remix
- SNEP, RIAA and BPI tracking
Retainers
Quarterly or annual. A dedicated team you can reach directly. Monthly reviews on your KPIs. Priority access on TikTok beta features when we have them.
- Dedicated label team
- Monthly reporting and reviews
- Priority on platform beta access
- NDA-first across the board
A few recent music cases
Public cases only. We have more under NDA — email us.
TKS 2G : La Police
Streams on Spotify. Gold SNEP within 90 days.
Travis Scott : Allianz Riviera
Organic TikTok views around the French date of the tour.
Ed Sheeran : AfterGlow
Countries with localised creator pushes for the release.
"Six years working with us, day to day. The creative reads right, the brand fits, and they ship on time."Major label partner, anonymized per NDA
Got a release or a catalog moment?
Tell us the artist or the catalog moment, when it's due, what you want from it. We reply in 24 working hours.
Email the team