TikTok in France for London brands and labels
Nothing is a Paris-based TikTok agency. For London teams, we are the shortcut into French-speaking Europe: 500+ verified creators, briefs and reporting in English, and a working day that runs almost in sync with yours.
Why London teams hire a Paris agency
The audience you can't reach from London
French TikTok has its own creators, humour and codes, and English-language content rarely carries a launch there. Our network of 500+ verified creators lives mainly in France and French-speaking Europe. When a London brand or label wants those audiences, a Paris team that works with them every day beats improvising from the UK.
A working day that runs with yours
Paris is one hour ahead of London, so a brief sent at 9am London time lands on a team already at work. Calls, reviews and approvals all happen inside the same business day, and every exchange is in English. No overnight lag, no 6-hour offset like a US partner.
In person when it matters
Kick-offs and campaign reviews can happen face to face without a flight. St Pancras to Gare du Nord takes 2h20, so a Paris meeting is a day trip from London. The rest of the collaboration runs remotely, as it does for all our international clients.
How we run cross-Channel campaigns
For labels and artists. A large part of our work is music, and our public client list includes Universal Music, Sony Music, Disney and Prime Video. For a UK release that needs to exist in France, a campaign typically means seeding the sound with French-speaking creators, briefing them on the angle that fits the track rather than a literal translation of the UK creative, and tracking how the trend spreads across France and francophone Europe. Music campaigns start at 5,000 EUR.
For brands. The pattern is different: a London team wants to test the French market before committing more budget to it. We build the campaign around creators who already speak to the audience you are targeting, because localisation on TikTok is a matter of codes and humour, not subtitles. Brand campaigns start at 8,000 EUR.
How you follow it. Every client, wherever they are based, tracks their campaign in Nothing Connect, our client dashboard: creator list, published videos and performance metrics in real time. Across all campaigns, our creators have generated more than 5 billion cumulative views. No waiting for an end-of-month PDF to know where your budget went.
Our services
London questions, straight answers
Do you have a London office?
No. Nothing is based in Paris and we do not claim a local presence we do not have. Campaigns for UK clients are managed remotely, as they are for all our international clients, and we take the Eurostar when a meeting is better in person: St Pancras to Gare du Nord takes about 2h20.
Can you launch a UK single or album on French TikTok?
Yes, that is the core of what we do. We run release campaigns for labels and artists: sound seeding with verified French-speaking creators, creative briefs adapted to French TikTok codes, and reporting on views and engagement. Our public client list includes Universal Music, Sony Music, Disney and Prime Video. Music campaigns start at 5,000 EUR.
Do your creators post in English or in French?
Mostly in French, for French-speaking audiences. Our network of 500+ verified creators is concentrated in France and francophone Europe. If you want UK-only reach with UK creators, we are not the right agency. If you want France and French-speaking Europe, that is exactly what we do.
How does collaboration work across the Channel?
Briefs, calls and reviews happen in English, during hours that match yours, since Paris is only one hour ahead of London. You follow creators, published videos and performance metrics in real time in Nothing Connect, our client dashboard, and we reply within 24 working hours.
Launching in France from London?
Tell us in two lines what you want to launch and when. We reply within 24 working hours, in English.