Taking Miami Latin music and lifestyle brands to European TikTok
Miami is where Latin music does business. We're a Paris-based TikTok agency that launches reggaeton, Latin pop and lifestyle brands from Miami into the European market, through 500+ verified creators based mainly in France and francophone Europe.
Why Miami's Latin music scene works with a Paris team
A gateway to European listeners
A track trending in Miami doesn't automatically trend in Paris, Brussels or Geneva: TikTok feeds are local. Our 500+ verified creators are based mainly in France and francophone Europe, so your release gets seeded where European listeners actually scroll.
Proven on a Latin crossover
On Cuentale by David Guetta, Willy William and Nicky Jam, the campaign reached 50 million TikTok views in three weeks. That's the playbook we apply to reggaeton and Latin pop releases aiming at Europe.
Labels already trust us
Universal Music, Sony Music, Disney and Prime Video are public clients. Across all campaigns our creator network has generated more than 5 billion cumulative views.
Latin music from Miami, launched in Europe
Miami is the business capital of Latin music, and TikTok is where a reggaeton or Latin pop hook crosses borders fastest. The catch: virality doesn't travel on its own. A sound blowing up on US For You pages needs local creators to carry it into European feeds, in the formats and humor European audiences respond to.
That's the job we do from Paris. We select creators from our network of 500+ verified profiles, brief them on your track, and coordinate publication waves so the sound builds momentum instead of appearing once and dying. When David Guetta, Willy William and Nicky Jam released Cuentale, that approach delivered 50 million TikTok views in three weeks. We run this kind of campaign for labels and artists, with Universal Music, Sony Music, Disney and Prime Video among our public clients.
Miami lifestyle brands targeting Europe
The same logic applies beyond music. Hospitality, swimwear, fashion, wellness, nightlife: if your Miami brand wants visibility with European consumers, you need content made by European creators, not translated US assets. We build creator campaigns in French and English, from product seeding to structured UGC briefs, and report on what actually happened: views, engagement rate, and which creators drove them.
How we work with Miami teams, honestly
One thing we don't do is pretend to be local. Nothing is based in Paris, full stop: no Miami office, no US satellite. What makes the distance workable is simple. Miami runs on EST, so your morning is our afternoon and calls happen the same day. Briefs, reviews and reporting are all in English. And every client follows their campaign in Nothing Connect, our dashboard that shows each published video and its performance in real time. Music campaigns start at EUR 5,000 and brand campaigns at EUR 8,000, the same grid as for our Paris clients.
Miami questions, straight answers
Does Nothing have an office in Miami?
No. Nothing is based in Paris and we do not claim a local presence anywhere else. Campaigns for Miami labels and brands are run remotely: Miami is on EST, so your morning is our afternoon, and every brief, call and report is handled in English.
Can you launch a reggaeton or Latin pop track on European TikTok?
Yes, that is the core of what we do for labels. Our network of 500+ verified creators is based mainly in France and francophone Europe. On Cuentale by David Guetta, Willy William and Nicky Jam, the campaign reached 50 million TikTok views in three weeks. Music campaigns start at EUR 5,000.
Which markets do your creators actually cover?
Mainly France and francophone Europe. If your goal is US-only growth, we are honest about it: we are not the right fit. If you want a Miami release or brand to reach European audiences, that is exactly our home turf.
How do we follow a campaign from Miami?
Through Nothing Connect, our client dashboard. You see every published video, its views and engagement in real time, plus the creator list and budget tracking. Reporting is in English and our afternoons overlap with EST business hours for same-day calls.
Our services
Music campaigns from EUR 5,000, brand campaigns from EUR 8,000. Pick the track that matches your project:
Bringing a Miami release or brand to Europe?
Tell us the track or the brand, the market you're aiming for and your timing. We reply within 24 working hours.