From New York to Europe: TikTok campaigns run from Paris
Nothing is a TikTok agency based in Paris, working remotely with brands and labels on the US East Coast. If you are planning a European launch from New York, we run it on the ground: 500+ verified creators across France and French-speaking Europe, an English-fluent team, and reporting you can open at any hour.
Launching in Europe from New York
Most of the New York teams that contact us have the same brief: a release or a product that already works in the US, and a European market they want next. That is exactly the ground we cover. Nothing is based in Paris, with a network of 500+ verified creators concentrated in France and French-speaking Europe, and more than 5 billion cumulative views generated across client campaigns.
We have run TikTok campaigns for Universal Music, Sony Music, Disney and Prime Video. For music, that often means taking a US release and building a European TikTok life for it: local creators, local trends and local use of the sound, rather than a copy-paste of the US rollout.
Everything is managed remotely. Briefs, creator selection, content review and reporting all happen in English, and your dashboard is available whenever you are working, not just during Paris office hours.
How we work with New York teams
A 6-hour gap that works for you
Paris is six hours ahead of New York. Your 9am in Manhattan is our 3pm, so your whole morning overlaps with our afternoon: that is when we hold calls, review content and validate creators together. And while your team sleeps, ours is already working on your campaign.
Reporting you can open at 2am
Nothing Connect is our client dashboard: views, engagement, creator posts and campaign progress, updated in real time. Your New York team checks results at any hour without emailing Paris and waiting for the next morning.
Built for US releases going international
Our creator network covers France and French-speaking Europe. If your artist or product is breaking in the US and you want a credible TikTok presence in these markets, we handle casting, negotiation and publication end to end.
Straight numbers, in English
Briefs, calls and reports in English. We report views, engagement rate, sound usage and streaming impact, and we tell you when something did not work.
Our services
New York FAQ
Does Nothing have an office in New York?
No. Nothing is based in Paris, France, and we do not claim offices we do not have. New York clients are managed remotely by the same Paris team, in English, and the overlap between your morning and our afternoon is used for live calls and approvals.
How do you handle the 6-hour time difference with New York?
Paris is six hours ahead of New York, so your morning (9am to 1pm ET) matches our afternoon (3pm to 7pm in Paris). That window covers daily syncs and content approvals. Outside of it, your campaign data stays available in Nothing Connect, our real-time client dashboard, so you never wait for Paris office hours to see results.
Can you take a US release international on TikTok?
Yes, that is the most common New York brief. Our network of 500+ verified creators is concentrated in France and French-speaking Europe, and we have run TikTok campaigns for Universal Music, Sony Music, Disney and Prime Video. We adapt each campaign to local creators and local trends rather than duplicating the US rollout.
How much does a TikTok campaign cost for a New York brand or label?
The pricing grid is the same as for any client: music campaigns start at 5,000 EUR and brand campaigns at 8,000 EUR, billed in euros. The final budget depends on the number of creators, formats and duration, and you get a precise quote after a short brief.
Launching in Europe from New York?
Tell us in two lines what you are launching and when. We reply within 24 working hours and can book the first call during your New York morning.