The French leg of your LA TikTok launch
Nothing is a Paris-based TikTok agency working with Los Angeles labels, studios and artist managers. When a release goes global, we run the French-speaking European side with 500+ verified creators.
Built around the LA release calendar
Los Angeles sets the release calendars we work to. Singles drop worldwide on a Friday, films and series premiere on a single global date, and the French-speaking market has to move at the same moment as everywhere else. That moment is our job. Nothing manages the French and French-speaking European side of TikTok campaigns for labels, artist management teams and studios, entirely remotely and entirely in English.
Our network counts more than 500 verified creators, mostly in France and French-speaking Europe, and our campaigns have passed 5 billion cumulative views. We work with Universal Music, Sony Music, Disney and Prime Video, so the formats of the music and entertainment industry are daily routine for us: sound seeding ahead of a single, creator waves timed to a premiere, trend mechanics built around a catalogue moment.
Every campaign runs through Nothing Connect, our client dashboard. Your team in Los Angeles sees creator posts, views and engagement in real time, without waiting for a weekly deck to land in an inbox.
Why the 9-hour gap works in your favor
Your night is our workday
Los Angeles is 9 hours behind Paris. Brief us at the end of your LA day and we brief creators, review drafts and push posts live while your office sleeps. You open Nothing Connect the next morning to content already running.
A live window every morning
Our late afternoon is your 9am. Calls, approvals and quick decisions happen live during LA mornings, every business day, in English.
One team, no relay
No local sales office and no subcontracting chain. The Paris team that takes your brief is the team that manages the creators and reports the numbers, from sound page metrics to streaming impact.
Services for LA labels, studios and brands
Music campaigns start at 5,000 euros and brand or entertainment campaigns at 8,000 euros. Same Paris team, same Nothing Connect reporting, whatever the format.
Working with us from Los Angeles: FAQ
Do you have an office in Los Angeles?
No. Nothing is based in Paris and works with Los Angeles clients remotely. The team is fluent in English, live calls fit LA mornings (our late afternoon), and campaigns can be tracked at any hour in the Nothing Connect dashboard.
How does a global single launch work with a Paris agency?
You keep your US rollout with your local partners; we take the French-speaking European leg. We seed the sound with verified creators in France and French-speaking Europe, time posting waves to your worldwide release date and report sound page growth and streaming impact alongside views and engagement.
Can you support a film or series release out of Los Angeles?
Yes. We run TikTok campaigns for entertainment releases in the French market, timed to global premiere dates. Disney and Prime Video are among the clients we work with.
What budget should a Los Angeles label or studio plan?
Music campaigns start at 5,000 euros and brand or entertainment campaigns at 8,000 euros. Scope is defined per release after a first call, and reporting is included through Nothing Connect.
Launching from LA?
Two lines about your release and timing. We reply in English within 24 working hours.