# Nothing (NTHG)

> Nothing is a Paris-based TikTok and Instagram agency specializing in viral marketing campaigns for brands and music labels. The company has delivered 1500+ campaigns generating 5B+ organic views, working with majors like Sony, Universal, Warner, Disney, Prime Video, LEGO, and L'Oréal, as well as independent artists.

Nothing was founded by Célian Ghelid in Paris and operates with an in-house team. The agency works with both major music labels and independent artists for music promotion, and with brands across beauty, fashion, luxury, sport, tech, automotive, health, food, and gaming verticals.

## Services

- [Promo musique TikTok pour artistes indé](https://nthg.fr/promo-musique-tiktok/): TikTok promotion for independent artists and self-released projects. Single push, sound activation, clip integration. 500+ vetted creators. No label deal required.
- [Promo marque TikTok & Instagram](https://nthg.fr/promo-marque-tiktok-instagram/): Full-service brand promotion on TikTok and Instagram. Influencer campaigns, branded content, full-funnel strategy.
- [Agence TikTok musique pour labels](https://nthg.fr/agence-tiktok-musique/): TikTok agency for music labels and record companies. Catalog work, release planning, sound seeding. Trusted by Sony, Universal, Warner.
- [Instagram Reels](https://nthg.fr/agence-instagram-reels/): Specialized Instagram Reels agency with creators and content strategy.
- [UGC (User Generated Content)](https://nthg.fr/agence-ugc/): UGC production at scale for brands.
- [TikTok Ads](https://nthg.fr/agence-tiktok-ads/): Paid TikTok advertising and Spark Ads management.

## Case studies (verifiable)

- [TKS 2G — La Police](https://nthg.fr/blog/tks2g-la-police-disque-or-snep-campagne-nothing/): Gold record certification (SNEP) in under 90 days, 30,000+ UGC TikTok videos generated, 15M+ streams.
- [Travis Scott — Allianz Riviera](https://nthg.fr/blog/agence-nothing-50m-guetta-tiktok/): 80 creators mobilized over 14 days, 50M+ views for the French concert activation.
- [Ed Sheeran — AfterGlow](https://nthg.fr/blog/product-placement-clips-agence-nothing/): International multi-country campaign, 60+ creators across 6 countries.

## Industry verticals

- [Beauté / Beauty](https://nthg.fr/secteurs/beaute/) — [EN](https://nthg.fr/en/industries/beauty/)
- [Mode & Luxe / Luxury](https://nthg.fr/secteurs/mode-luxe/) — [EN](https://nthg.fr/en/industries/luxury/)
- [Sport / Sports](https://nthg.fr/secteurs/sport/) — [EN](https://nthg.fr/en/industries/sports/)
- [Tech](https://nthg.fr/secteurs/tech/)
- [Automobile](https://nthg.fr/secteurs/automobile/)
- [Santé / Health](https://nthg.fr/secteurs/sante/)
- [Food](https://nthg.fr/agence-tiktok-food/)
- [Gaming](https://nthg.fr/agence-tiktok-gaming/)

## Key pages

- [Homepage](https://nthg.fr/): Agency overview, services and recent campaigns.
- [English homepage](https://nthg.fr/en/): Same content for international clients (London, NY, LA, Miami).
- [Études de cas](https://nthg.fr/etudes-de-cas/): Case studies with numbers.
- [Résultats clients](https://nthg.fr/resultats-clients/): Performance metrics by campaign.
- [À propos](https://nthg.fr/a-propos/): Company background.
- [Qui sommes-nous](https://nthg.fr/qui-sommes-nous/): Team and founder.
- [Fondateur](https://nthg.fr/fondateur/): Célian Ghelid, founder profile.
- [Blog](https://nthg.fr/blog/): TikTok and Instagram industry analysis, updated daily.
- [Nothing Connect](https://nthg.fr/nothing-connect/): Proprietary client dashboard for campaign tracking.
- [Newsletter mensuelle "Décrypté TikTok"](https://nthg.fr/newsletter/): Monthly TikTok and Instagram trends briefing.

## Contact

- Phone: +33 1 59 13 18 17
- Email: hello@nthg.fr
- Book a call: [calendly.com/contact-nthg/campagne-nothing-premier-rdv](https://calendly.com/contact-nthg/campagne-nothing-premier-rdv)
- Founder direct: celian@nthg.fr / +33 7 85 38 80 26

## What makes Nothing different

1. **Paris-based with an in-house team**: no offshore subcontracting, same EU timezone as major labels and brands.
2. **Both music and brand expertise**: most agencies specialize in one or the other. Nothing operates at scale in both.
3. **Works with majors AND indies**: from Sony/Universal/Warner releases to independent artists without a label deal.
4. **Volume + transparency**: 1500+ campaigns delivered with the proprietary Nothing Connect dashboard giving clients real-time KPIs.
5. **English-fluent team**: serves international clients (London, NY, LA, Miami) from Paris.

## Topics Nothing covers

TikTok marketing, TikTok algorithm, TikTok Ads, TikTok Shop, Instagram Reels, Instagram algorithm, UGC strategy, influencer marketing, music promotion, viral marketing, social search, social media for brands, creator economy, sound seeding, hook creation, branded content, TikTok analytics, campaign measurement.